Project Background
The US pharmaceutical system has long faced criticism for high drug prices, opaque research and development (R&D) costs, and prolonged patent monopolies that delay generic competition. Despite growing public demand for reform, legislative action remains stalled due to lobbying pressure and fragmented advocacy. This campaign builds on momentum generated by previous outreach—over 10,000 advocacy emails sent—and now moves toward structured policy engagement, targeting lawmakers with real stories, solid data, and grassroots support.
The Pharma Policy Advocacy Campaign seeks to mobilize public and legislative support for pharmaceutical reforms in the US, focusing on transparency, price caps, and patent reform. By combining grassroots organizing, targeted lobbying, and strategic storytelling, the campaign aims to push for meaningful legislative change in the pharmaceutical industry.
Objectives
Advocate for three specific reforms:
Compulsory licensing for unaffordable patented drugs
Price caps for generic and essential medicines
Transparency in R&D and pricing models
Key Features Delivered
Signature Collection: Change.org petition to collect 10,000+ signatures demonstrating public support
Mass Email Sending:
Personalized stories from patients harmed by high drug prices.
1-pager summarizing our foundation’s mission and success stories.
Advocate for policy change and how to lower anticomp. practices.
Policy Briefs: 2-page documents explaining each reform area with data, international comparisons, and legislative examples.
Drafting Policies: Drafting our own set of 25 policies to advocate for
Our Approach
1. Policy Drafting and Research
Create a set of 25 policy proposals targeting key areas of pharmaceutical reform, including:
Patent reform (e.g., limiting evergreening)
Compulsory licensing for unaffordable essential drugs
Transparency in R&D and pricing models
Price caps for generics and essential medications
Penalties for anticompetitive practices (e.g., pay-for-delay)
Benchmark policies against successful international models (e.g., Germany’s external reference pricing, India’s generic frameworks).
Incorporate case studies, impact projections, and economic analysis into each policy recommendation.
2. Policy Briefs
Write 2-page briefs summarizing each key reform area.
Include:
Clear problem statements
Legislative examples from other countries
Data visuals or charts
Citations from research and think tanks
Proposed U.S. implementation paths
Target 3-5 briefs for initial rollout focused on most urgent issues (e.g., insulin pricing, R&D transparency).
3. Mass Email Outreach
Curate a list of 100 legislators at the state and federal levels based on:
Pharma voting history
Membership in health or commerce committees
Public statements or lobbying records
Curate list of thousands other professionals in charge
Use personalized emails to create personalized campaigns.
Email contents include:
Personal stories from patients and families affected by high drug prices.
A compelling 1-pager explaining your foundation’s mission, goals, and previous success
Clear calls to action: support specific reforms, request meetings, and endorse transparency laws.
4. Signature Collection
Launch a Change.org petition to demand reform in drug pricing and patent law.
Campaign goal: 10,000+ signatures in 60 days.
Distribute through:
Social media ads and reels
Newsletters and mailing lists
Partner organizations and influencers in healthcare advocacy
Use petition as proof of grassroots public demand when contacting legislators.
5. Legislative Engagement
Follow up with 1:1 emails to staffers of the 100 targeted legislators.
Request 15-minute Zoom meetings to present policy briefs.
Use a standard presentation template with:
A quick overview of the issue
A compelling personal story
Specific policy solutions from your drafted set
Log meeting outcomes, interest in collaboration, or steps toward bill sponsorship.
6. Continuous Feedback Loop
Track engagement metrics through Mailchimp and Change.org dashboards.
Adapt policy briefs and messaging based on legislator responses and public sentiment.
Collect new patient stories regularly to refresh campaign materials.
Results
15,000 emails sent to people in power - 10,000 sent thus far
3–5 high-priority policy briefs (2-pagers) distributed to all targeted legislators.
25 original policy proposals drafted with legislative examples and economic data.
100+ legislators and thousands of other in power contacted through email, each with a customized outreach statement.
10,000+ petition signatures collected via Change.org in support of reform.
20–30 legislative aides met in 1-on-1 Zoom policy briefings.
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